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<div style="text-align: left;" align="left"><b>FOR IMMEDIATE RELEASE</b></div>
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<div style="text-align: center;" align="center">A Taste of Oakland, Veil Event Services and East Bay Loop Announce ... <span style="font-size: 14pt;"><strong><em>A Taste of Oakland: Uptown Block Party,</em></strong></span></div><div style="margin-top: 0px; margin-bottom: 0px; text-align: center; ">Showcasing the Uptown District's Culinary and Cultural Revolution</div>
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<div style="text-align: center;" align="center"><strong><em>Over 25 businesses will offer guests "A Taste of" Oakland's Uptown District on Saturday, October 19, 2013 from 5:00 pm to 8:00 pm.</em></strong></div>
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<div><em>Oakland, CA, (October 8, 2013)</em> - <span>Vail Event Services, East Bay Loop, and A Taste of Oakland have joined forces to present <em>A Taste of Oakland: Uptown Block Party</em>. The inaugural event will take place on Saturday, October 19, 2013 from 5:00 p.m. - 8:00 p.m. in Oakland's Uptown neighborhood, showcasing the culinary revolution that has become prominent in the food industry, establishing Oakland as a culinary destination.</span></div><p style="margin-top: 0px; margin-bottom: 0px; font-size: 10pt;"><span> </span></p><div style="margin-top: 0px; margin-bottom: 0px; font-size: 10pt; "><span>The 1st annual <em>A Taste of Oakland: Uptown Block Party</em> is about the celebration of local businesses, arts and community. <span>Over 1,000 participants are expected to attend, and over 20 restaurants, bars and retail establishments plan to take part in this year's event. </span>Each $20 ticket will allow participants to obtain an amuse bouche -- a taste, or sample -- of cuisine at each participating restaurant or a sample of a signature cocktail at participating bars. </span></div><p style="margin-top: 0px; margin-bottom: 0px; font-size: 10pt;"> </p>
<div>Participating venues include Anfilo Coffee, Bar Dogwood, Era Art Bar, Donut Savant, Ozumo Oakland, Somar Bar, Bench and Bar, Kitchener, Legionnaire Saloon, Hutch, Camber, Hawker Fare, Rudy's Can't Fail Café, Mockingbird,<span style="font-size: 10pt;"> Kingston 11,</span><span style="font-size: 10pt;"> Telegraph, Vo's Restaurant, Sweet Bar Bakery, Plum Bar and more!</span></div><p style="margin-top: 0px; margin-bottom: 0px; font-size: 10pt;"> </p><div style="margin-top: 0px; margin-bottom: 0px; font-size: 10pt; ">Retail shops will stay open late, have specials, sales and host wineries. Wine tasting glasses will be available for purchase for $10 each the night of the event. Participating retail locations include Feelmore Adult Gallery, OwlNWood, Runway Style House, Solespace and more.</div><p style="margin-top: 0px; margin-bottom: 0px; font-size: 10pt;"> </p><div style="margin-top: 0px; margin-bottom: 0px; font-size: 10pt; "><span>Partial proceeds for this event will benefit <a style="color: rgb(255, 102, 0); text-decoration: underline;" track="on" shape="rect" href="http://r20.rs6.net/tn.jsp?f=0012hMXGQhzaxPUYwJlyjOErd8hrGpbaAUL345tBr4CliZVqPRH6XeggLjtcbNs_DHgNbRu-gFHv6qsUW8Wld2SOldBETerD8a-nSgotjRKZiOgkBJIPvc9QPsZhmUtGnNgdZTlhploVl59og90Ghb24aS8R7BvsSNQi-bFDhqAepA=&c=yFmT82wYMVXTdAIlaDp2BLoogAYP5zgJE-vsVGCB3s0boSQckNS9fw==&ch=XPbThakvdJxD-RHbWFnRIToNz9rXN5rmSwiAcHSYdyNZzVxR37T3Ug==" linktype="1" target="_blank">Youth Radio</a> and the <a style="color: rgb(255, 102, 0); text-decoration: underline;" track="on" shape="rect" href="http://r20.rs6.net/tn.jsp?f=0012hMXGQhzaxPUYwJlyjOErd8hrGpbaAUL345tBr4CliZVqPRH6XeggLjtcbNs_DHgoKzH62o8b-F3qT1NzvYegADhmPnKMAojhkAA7rWIFNrf8zm46vU3E-CprQUH2lFg_jvJF0t6Uj9sqe6Yeh-7TBj0S5TXTClgLOJKQ36MImBkt_w2QmIdA8N3D9EYS4J3&c=yFmT82wYMVXTdAIlaDp2BLoogAYP5zgJE-vsVGCB3s0boSQckNS9fw==&ch=XPbThakvdJxD-RHbWFnRIToNz9rXN5rmSwiAcHSYdyNZzVxR37T3Ug==" linktype="1" target="_blank">Visual Arts Program</a> at <a style="color: rgb(255, 102, 0); text-decoration: underline;" track="on" shape="rect" href="http://r20.rs6.net/tn.jsp?f=0012hMXGQhzaxPUYwJlyjOErd8hrGpbaAUL345tBr4CliZVqPRH6XeggLjtcbNs_DHg1Vk-xBMEJdVM7FYj8hpS0wvevca1lBniajekxaugvZNEgr0Gg9ANC8vegBo3yD30zlwGpWgpkXOo_4kVkOJyWk0lHvHckKlF0mwt6yLH0rA=&c=yFmT82wYMVXTdAIlaDp2BLoogAYP5zgJE-vsVGCB3s0boSQckNS9fw==&ch=XPbThakvdJxD-RHbWFnRIToNz9rXN5rmSwiAcHSYdyNZzVxR37T3Ug==" linktype="1" target="_blank">Oakland School for the Arts</a>. </span> </div>
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<div><b>About A Taste of Oakland</b></div>
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<div><strong>A Taste of Oakland</strong> is an event series that showcases and highlights the offerings of restaurants, retailers and galleries located in Oakland's neighborhood commercial districts. The mission of the founding partners, Helen Wyman and Lamont Dawson (two Oakland natives), is to promote local businesses, highlight Oakland's assets, change perceptions of Oakland, build a sense of community between the residents and the business community and showcase the culinary revolution that has become prominent in the food industry, establishing Oakland as a culinary destination. Our vision is to use these neighborhood events to build brand recognition, establish relationships and generate revenue laying the foundation for a weekend long large scale event similar to <em>A Taste of Chicago</em>, which is a major economic boost and tourist destination for the city. <a style="color: blue; text-decoration: underline;" track="on" shape="rect" href="http://r20.rs6.net/tn.jsp?f=0012hMXGQhzaxPUYwJlyjOErd8hrGpbaAUL345tBr4CliZVqPRH6XeggATw3HngXYFEqnERWaNaMgpKruLryiZYzBamsNpYvSRW--O7OL2_MGlZd-IZxuO_TIyxBpFGCg5_6XUFzr7NkwjSatdFzEes1zwEppQsP_soOo5wazhoOhsM7vW1_TE7BQ==&c=yFmT82wYMVXTdAIlaDp2BLoogAYP5zgJE-vsVGCB3s0boSQckNS9fw==&ch=XPbThakvdJxD-RHbWFnRIToNz9rXN5rmSwiAcHSYdyNZzVxR37T3Ug==" linktype="1" target="_blank">atasteofoakland.com</a></div><p style="margin-top: 0px; margin-bottom: 0px;"> </p>
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<div><b>About East Bay Loop and Vail Event Services</b></div>
</td></tr></tbody></table><table border="0" width="100%" cellspacing="0" cellpadding="0" id="content_LETTER.BLOCK10"><tbody><tr><td style="color:#373737;font-family:Arial,Helvetica,sans-serif;font-size:8pt;padding:8px 0px 8px 0px;" valign="top" rowspan="1" colspan="1" align="left"><div style="margin-top: 0px; margin-bottom: 0px; font-size: 10pt; "><span><strong>East Bay Loop</strong> is the East Bay's online concierge guide that aims to highlight the very best in community, art, food, music, nightlife and shopping, throughout the cities that make up the East Bay Area. Jasara Lawrence, East Bay Loop's Founder, notes the importance of East Bay Loop's mission of corporate responsibility within their community, "...we look forward to raising awareness about the amazing restaurants and businesses in our community as well as funding for Youth Radio." </span><a style="color: blue; text-decoration: underline;" track="on" shape="rect" href="http://r20.rs6.net/tn.jsp?f=0012hMXGQhzaxPUYwJlyjOErd8hrGpbaAUL345tBr4CliZVqPRH6XeggATw3HngXYFEfoC1rh4XdNjkCT3xYVIsqUPsvkr8qdZeDBJ1UYXJtf2l5gMSOfE4t4PTdL71Q1X8pM4U_BFzwHy1teEyvsJ0ALSaEAXq94AxFVC15xxciFY=&c=yFmT82wYMVXTdAIlaDp2BLoogAYP5zgJE-vsVGCB3s0boSQckNS9fw==&ch=XPbThakvdJxD-RHbWFnRIToNz9rXN5rmSwiAcHSYdyNZzVxR37T3Ug==" linktype="1" target="_blank">eastbayloop.com</a></div><p style="margin-top: 0px; margin-bottom: 0px; font-size: 10pt;"> </p>
<div><span style="font-size: 10pt;"><strong>Vail Event Services</strong> is a unique party and event planning service. "We represent the venue directly, which means that we have a variety of venues to place you in the perfect setting for your occasion." Vail Event Services specializes in corporate events and buyouts, birthday parties, holiday parties, table reservations and bottle service, large group dinners, wedding receptions, and other celebrations. </span><span style="font-size: 10pt;"><a style="color: blue; text-decoration: underline;" track="on" shape="rect" href="http://r20.rs6.net/tn.jsp?f=0012hMXGQhzaxPUYwJlyjOErd8hrGpbaAUL345tBr4CliZVqPRH6XeggATw3HngXYFEMMHqERv1E22EUkx0jlcbynWqGo8eJSH0dmG-JGAJAYycLxDs8xJVPBIDUTrG21rWxamIYWZQeNSabsLmYHqwP3VFP3---W-mCgQhz5no5i4aZu_TybAMtw==&c=yFmT82wYMVXTdAIlaDp2BLoogAYP5zgJE-vsVGCB3s0boSQckNS9fw==&ch=XPbThakvdJxD-RHbWFnRIToNz9rXN5rmSwiAcHSYdyNZzVxR37T3Ug==" linktype="1" target="_blank">vaileventservices.com</a></span><br></div>
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<div><b>ATTENTION CALENDAR EDITORS:</b></div>
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<div><div style="margin-top: 0px; margin-bottom: 0px; font-size: 10pt; font-family: Arial, Helvetica, sans-serif; color: rgb(55, 55, 55); "><span>WHO: A Taste of Oakland: Uptown Block Party</span></div><p style="margin-top: 0px; margin-bottom: 0px; font-size: 10pt; font-family: Arial, Helvetica, sans-serif; color: #373737;"> </p><div style="margin-top: 0px; margin-bottom: 0px; font-size: 10pt; font-family: Arial, Helvetica, sans-serif; color: rgb(55, 55, 55); "><span>WHAT: A restaurant, bar and retail crawl, showcasing the Uptown District's culinary and cultural revolution</span></div><p style="margin-top: 0px; margin-bottom: 0px; font-size: 10pt; font-family: Arial, Helvetica, sans-serif; color: #373737;"> </p><div style="margin-top: 0px; margin-bottom: 0px; font-size: 10pt; font-family: Arial, Helvetica, sans-serif; color: rgb(55, 55, 55); "><span>WHERE: Uptown District, Oakland (see venue map on Google: <a style="color: rgb(0, 0, 255); text-decoration: underline;" track="on" href="http://r20.rs6.net/tn.jsp?f=0012hMXGQhzaxPUYwJlyjOErd8hrGpbaAUL345tBr4CliZVqPRH6XeggLjtcbNs_DHgW6nS_piZode3ys-oMRX3IIpX-x0kTb4PB-QAXmAA6YM9PBFqpM-VkSK2zUMDHCQ01zKn4xyC52453T1XpJSff9DSVRrQRXPNRFG-vGHCi7c=&c=yFmT82wYMVXTdAIlaDp2BLoogAYP5zgJE-vsVGCB3s0boSQckNS9fw==&ch=XPbThakvdJxD-RHbWFnRIToNz9rXN5rmSwiAcHSYdyNZzVxR37T3Ug==" shape="rect" linktype="1" target="_blank">http://bit.ly/1bW525P</a>)</span></div><p style="margin-top: 0px; margin-bottom: 0px; font-size: 10pt; font-family: Arial, Helvetica, sans-serif; color: #373737;"> </p><div style="margin-top: 0px; margin-bottom: 0px; font-size: 10pt; font-family: Arial, Helvetica, sans-serif; color: rgb(55, 55, 55); "><span>WHEN: Saturday, October 19, 2013 from 5 p.m. - 8 p.m.</span></div><p style="margin-top: 0px; margin-bottom: 0px; font-size: 10pt; font-family: Arial, Helvetica, sans-serif; color: #373737;"> </p><div style="margin-top: 0px; margin-bottom: 0px; font-size: 10pt; font-family: Arial, Helvetica, sans-serif; color: rgb(55, 55, 55); "><span>TICKETS/INFO: For tickets and event information, please visit </span><a style="color: rgb(0, 0, 255); text-decoration: underline;" track="on" href="http://r20.rs6.net/tn.jsp?f=0012hMXGQhzaxPUYwJlyjOErd8hrGpbaAUL345tBr4CliZVqPRH6XeggATw3HngXYFEqnERWaNaMgpKruLryiZYzBamsNpYvSRW--O7OL2_MGlZd-IZxuO_TIyxBpFGCg5_6XUFzr7NkwjSatdFzEes1zwEppQsP_soOo5wazhoOhsM7vW1_TE7BQ==&c=yFmT82wYMVXTdAIlaDp2BLoogAYP5zgJE-vsVGCB3s0boSQckNS9fw==&ch=XPbThakvdJxD-RHbWFnRIToNz9rXN5rmSwiAcHSYdyNZzVxR37T3Ug==" shape="rect" linktype="1" target="_blank">atasteofoakland.com</a></div><p style="margin-top: 0px; margin-bottom: 0px; font-size: 10pt;"> </p>
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<div><b>Media Contact</b></div>
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<div style="font-size: 10pt;">Helen Wyman<br></div>
<div style="font-size: 10pt;">Co-founder/Producer of A Taste of Oakland<br></div>
<div style="font-size: 10pt;"><span>Phone: <span class="gc-cs-link" title="Call with Google Voice" id="gc-number-0">(510) 301-3122</span></span><br></div>
<div><span style="font-size: 10pt;"> Email: <a style="color: blue; text-decoration: underline;" shape="rect" href="mailto:helen@atasteofoakland.com?subject=Re.%20press%20release%20(A%20Taste%20of%20Oakland%3A%20Uptown%20Block%20Party)" linktype="2" target="_blank">helen@atasteofoakland.com</a></span><br></div>
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