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</style><link href="file:///System/Library/PrivateFrameworks/WebUI.framework/WBSReaderSharedStyleSheet.css" rel="stylesheet" type="text/css" id="article-content-shared"><title>Social Psychological and Personality Science</title><div class="original-url"><br><a href="http://m.spp.sagepub.com/content/5/6/698?etoc&utm_content=buffer4de48&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer">http://m.spp.sagepub.com/content/5/6/698?etoc&utm_content=buffer4de48&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer</a><br><br></div><div id="article">
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<div class="page" style="font-size: 18px; line-height: 28px;"><h1 class="title">Effects of Avatar Race in Violent Video Games on Racial Attitudes and Aggression</h1><span></span>
<p><span></span><span style="font-weight: bold;"> Authors</span></p>
<div itemprop="description">
<h2>Abstract</h2>
<p>The media often link Black characters and violence. This is especially true in video games, in which Black male characters
are virtually always violent. This research tested the effects of playing a violent game as a Black (vs. White) avatar on
racial stereotypes and aggression. In Experiment 1, White participants (<em>N</em> = 126) who played a violent video game as a Black avatar displayed stronger implicit and explicit negative attitudes toward
Blacks than did participants who played a violent video game as a White avatar or a nonviolent game as a Black or White avatar.
In Experiment 2, White participants (<em>N</em> = 141) who played a violent video game as a Black (vs. White) avatar displayed stronger implicit attitudes linking Blacks
to weapons. Implicit attitudes, in turn, related to subsequent aggression. Black violent video game avatars not only make
players more aggressive than do White avatars, they also reinforce stereotypes that Blacks are violent.
</p>
</div>
<ul>
<li><span><a href="/search?fulltext=violent%20video%20games&sortspec=date&submit=Submit&andorexactfulltext=phrase&src=selected&journal_set=spspp">violent video games</a></span></li>
<li><span><a href="/search?fulltext=implicit%20racism&sortspec=date&submit=Submit&andorexactfulltext=phrase&src=selected&journal_set=spspp">implicit racism</a></span></li>
<li><span><a href="/search?fulltext=prejudice&sortspec=date&submit=Submit&andorexactfulltext=phrase&src=selected&journal_set=spspp">prejudice</a></span></li>
<li><span><a href="/search?fulltext=African%20American&sortspec=date&submit=Submit&andorexactfulltext=phrase&src=selected&journal_set=spspp">African American</a></span></li>
<li><span><a href="/search?fulltext=Black&sortspec=date&submit=Submit&andorexactfulltext=phrase&src=selected&journal_set=spspp">Black</a></span></li>
<li><span><a href="/search?fulltext=aggression&sortspec=date&submit=Submit&andorexactfulltext=phrase&src=selected&journal_set=spspp">aggression</a></span></li>
</ul>
<div>
<h2>Article Notes</h2>
<ul>
<li>
<p><span style="font-weight: bold;">Declaration of Conflicting Interests</span> The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of
this article.
</p>
</li>
<li>
<p><span style="font-weight: bold;">Funding</span> The author(s) received no financial support for the research, authorship, and/or publication of this article.
</p>
</li>
</ul>
</div>
<ul>
<li>© The Author(s) 2014</li>
</ul><span></span></div></div></div><div><br><br>Sent from my iPhone</div></body></html>