Many venues generate handsome profits. The question is how those proceeds are distributed. If it's a private company, it's back to investors. If it's an arts/culture NGO, then they are distributed according to their cause. There's little reason not to form a .org that operates the ballroom to make money. You could even put the Omni on the board of directors to govern where the net proceeds go (building capital fund, ballroom improvements, annual party, etc.). The better the team runs the venue (utilization * rates, less costs), the more it could contribute back to the Omni Commons.