Evanwolf: expanded intro; moved credits to end

2014-05-08T00:58:33Z

expanded intro; moved credits to end

← Older revision		Revision as of 17:58, 7 May 2014
Line 1:		Line 1:
	~~This~~ is a way to think through how you turn your idea into an activity that can sustain itself and to communicate its "business model" quickly, briefly, and simply.		The [http://en.wikipedia.org/wiki/Business_Model_Canvas Business Model Canvas] is a way to think through how you
			* turn your idea into an activity that can sustain itself and
			* communicate its "business model" quickly, briefly, and simply.
			Nine building blocks of the business model tell your story: Partners deliver Resources through Activities so you can transform them by creating Value. This affects your Cost Structure. Each Customer Segment receives value through Channels and builds a Relationship. This shapes your Revenue Streams. The canvas lets you flesh out each part and see how they relate to each other.

			http://upload.wikimedia.org/wikipedia/commons/thumb/1/10/Business_Model_Canvas.png/800px-Business_Model_Canvas.png

	==How to use the Business Model Canvas==		==How to use the Business Model Canvas==
			# Draw the 9 blocks on a white board or big piece of paper.
			# Put post-it notes, placeholder language, and quick sketches in each block
			# Visualize how the blocks interact and adjust your model
			# Take snapshots before and after major changes
			# Color code post-its or markers to a particular customer segment

			==The Building Blocks To Imagine==
			===Revenue Streams===

	~~==The Parts To Imagine==~~		* For what value are our customers really willing to pay?
	~~===Revenue Streams===~~* For what value are our customers really willing to pay?
	* For what do they currently pay?		* For what do they currently pay?
	* How are they currently paying?		* How are they currently paying?
Line 48:		Line 57:

	=== Value Propositions ===		=== Value Propositions ===


	* What value do we deliver to the customer?''		* What value do we deliver to the customer?''
Line 70:		Line 78:

	=== Key Activities ===		=== Key Activities ===

	* What Key Activities do our Value Propositions require?		* What Key Activities do our Value Propositions require?
	* Our Distribution Channels?		* Our Distribution Channels?
Line 76:		Line 85:

	''CATEGORIES''		''CATEGORIES''
	* Production		* ''Production''
	* Problem Solving		* ''Problem Solving''
	* Platform/Network		* ''Platform/Network''

			=== Key Partners ===

	~~=== Key Partners ===~~
	* Who are our Key Partners?		* Who are our Key Partners?
	* Who are our key suppliers?		* Who are our key suppliers?
Line 92:		Line 102:

	=== Key Resources ===		=== Key Resources ===

	* What Key Resources do our Value Propositions require?		* What Key Resources do our Value Propositions require?
	* Our Distribution Channels? Customer Relationships?		* Our Distribution Channels? Customer Relationships?
Line 119:		Line 130:
	* ''Economies of scope''		* ''Economies of scope''

	=== Customer Relationships ===* What type of relationship does each of our Customer Segments expect us to establish and maintain with them?* Which ones have we established? * How are they integrated with the rest of our business model? * How costly are they?

			=== Customer Relationships ===

			* What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
			* Which ones have we established?
			* How are they integrated with the rest of our business model?
			* How costly are they?

	''examples'' * ''Personal assistance ''		''examples''
			* ''Personal assistance ''
	* ''Dedicated Personal Assistance''		* ''Dedicated Personal Assistance''
	* ''Self-Service ''		* ''Self-Service ''

Evanwolf: kicking off the page

2014-05-08T00:39:42Z

kicking off the page

New page

This is a way to think through how you turn your idea into an activity that can sustain itself and to communicate its "business model" quickly, briefly, and simply.

==How to use the Business Model Canvas==

==The Parts To Imagine==
===Revenue Streams===* For what value are our customers really willing to pay?
* For what do they currently pay?
* How are they currently paying?
* How would they prefer to pay?
* How much does each Revenue Stream contribute to overall revenues?

''TYPES: ''
* ''Asset sale
* ''Usage fee
* ''Subscription Fees
* ''Lending/Renting/Leasing
* ''Licensing
* ''Brokerage fees
* ''Advertising

''FIXED PRICING: ''
* ''List Price
* ''Product feature dependent
* ''Customer segment dependent
* ''Volume dependent

''DYNAMIC PRICING:''
* ''Negotiation (bargaining)
* ''Yield Management
* ''Real-time-Market

=== Customer Segments ===

* For whom are we creating value?
* Who are our most important customers?

* ''Mass Market ''
* ''Niche Market ''
* ''Segmented ''
* ''Diversified ''
* ''Multi-sided Platform''

=== Value Propositions ===

* What value do we deliver to the customer?''
* Which one of our customerâ€™s problems are we helping to solve?''
* What bundles of products and services are we offering to each Customer Segment?''
* Which customer needs are we satisfying?''

''characteristics''
* ''Newness ''
* ''Performance ''
* ''Customization ''
* ''"Getting the Job Done" ''
* ''Design ''
* ''Brand/Status ''
* ''Price ''
* ''Cost Reduction ''
* ''Risk Reduction ''
* ''Accessibility ''
* ''Convenience/Usability''

=== Key Activities ===
* What Key Activities do our Value Propositions require?
* Our Distribution Channels?
* Customer Relationships?
* Revenue streams?

''CATEGORIES''
* Production
* Problem Solving
* Platform/Network

=== Key Partners ===
* Who are our Key Partners?
* Who are our key suppliers?
* Which Key Resources are we acquairing from partners?
* Which Key Activities do partners perform?

''motivations for partnerships''* ''Optimization and economy''
* ''Reduction of risk and uncertainty''
* ''Acquisition of particular resources and activities''

=== Key Resources ===
* What Key Resources do our Value Propositions require?
* Our Distribution Channels? Customer Relationships?
* Revenue Streams?

''types of resources''
* ''Physical''
* ''Intellectual (brand patents, copyrights, data)'
* ''Human''
* ''Financial''

=== Cost Structure ===

* What are the most important costs inherent in our business model?
* Which Key Resources are most expensive?
* Which Key Activities are most expensive?

''is your business more''
* ''Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)''
* ''Value Driven (focused on value creation, premium value proposition)''

''sample characteristics''
* ''Fixed Costs (salaries, rents, utilities)''
* ''Variable costs (that rise as you deliver more of the good or service)''
* ''Economies of scale''
* ''Economies of scope''

=== Customer Relationships ===* What type of relationship does each of our Customer Segments expect us to establish and maintain with them?* Which ones have we established? * How are they integrated with the rest of our business model? * How costly are they?

''examples'' * ''Personal assistance ''
* ''Dedicated Personal Assistance''
* ''Self-Service ''
* ''Automated Services''
* ''Communities''
* ''Co-creation''

=== Channels ===

* Through which Channels do our Customer Segments want to be reached?
* How are we reaching them now?
* How are our Channels integrated?
* Which ones work best?
* Which ones are most cost-efficient?
* How are we integrating them with customer routines?

''channel phases''
# ''Awareness. How do we raise awareness about our companyâ€™s products and services?''
# ''Evaluation. How do we help customers evaluate our organizationâ€™s Value Proposition?''
# ''Purchase. How do we allow customers to purchase specific products and services?''
# ''Delivery. How do we deliver a Value Proposition to customers?''
# ''After sales. How do we provide post-purchase customer support?''

==Credits==

Adapted from cc licensed work (Designed by Business Model Foundry AG, The makers of Business Model Generation and Strategyzer. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.)

Business model canvass - Revision history

Evanwolf: expanded intro; moved credits to end

Evanwolf: kicking off the page