[fundraising] Info from real vegan cheese campaign

There are at least two things indiegogo can do for your campaign: * Featuring your campaign in their email newsletter * Featuring your campaign on the front page Real Vegan Cheese triggered both of these. Additionally they were saying to let them know if we got picked up by Reuters (we didn't) and it sounded like that might trigger something more from them. While these can be triggered automatically, we were in communication with indiegogo personnel about what it would take to become featured so it was more of a conversation than hitting some hidden automatic trigger. Here's some of what matters for them in deciding (it's pretty much what you'd expect): * Amount of money raised per time (and potentially in total) * Number of people contributing * Number of comments on the campaign * Number of substantial updates on the campaign per time * Adding new perks during the campaign * Adding and reaching stretch goals * Amount of attention by news media We had a perk that was "Ask a biohacker" where we'd create video responses to science questions and post them as updated. This was awesome because it allowed us to fulfil some of our perks before the campaign were done _and_ use them as nice video campaign updates. There is such a thing as too many campaign updates so we did campaign updates with 2-3 meetings at a time. We had a standard presolicitation email that we sent out to members of the press and similar folk that people already had some personal relationship with. They were all customized to varying degrees. Here's our form: https://docs.google.com/document/d/1hXxFQfnq4b-LA2TYinsKNVOz4yJd0FNvl8v12uI… Here's our press release that went out at the beginning of the campaign: https://docs.google.com/document/d/1MY1KPotb56e06HqNyYoZUreRH7b9vgKBmE5Bib-… -- marc/juul