Sounds like you have four challenges ahead of you.
Mastering your instrument, so you can perform. Whether it's your voice or
your hands, it is going to take thousands of hours of training and practice
so your body creates what your imagination hears. Master the Hanon hour of
exercises then the Jazz Hanon so you don't think about your fingers, just
the music.
Learning song writing, and the music theory that lets you document and
improve upon it. The "Sodajerker on Songwriting" podcast is two
professional songwriters from Liverpool interviewing songwriting luminaries
about theIt craft; a remarkably good listen. I rely on the Hal Leonard
Pocket Music Theory to fill in holes in my basic knowledge. Learn jazz
theory because their whole academic universe is as practical and rigorous as
for classical composition but made for songwriting.
Learning production well enough that you can make demos sound great. Pretty
sure there's a Music Production for Dummies book. Recording, editing are
straightforward; improving your performance in post is an art.
As Anca said, you also have to master the business. Licensing, IP
protection, distribution, online merchandising, fan and community
management, small business accounting, tour/gig booking, etc. San Francisco
is not a music publishing capital like L.A. or Nashville; consider moving
to where baristas have songwriters as heroes instead of tech entrepreneurs?
Live among those who share your dream. Work among those from whom you'll
learn the business.
But the best advice I've received as a writer is to write. Write a whole
song — lyrics and music — every day. For a year. Each month look back at
what you wrote and critique yourself, get better. Just write.
Break a leg, Adam.
--
Phil Wolff
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