Hi Folks,
Almost done w/ PCB design. That's an ATMega328p processor and a ULN2003 for power output up to 3.5 amps out of the box. Still need to add some connectors for I2C and 12V, 5V. I usually use SAE connectors http://www.vetco.net/catalog/images/G-QD-10-2.jpg for my 12V loads but we could solder on a barrel jack, or just ship it with holes for DIY soldering of connectors. Suggestions?
Cheers,
Hol
last night I replaced the hotend on the sudoroom type-a-machine 3d
printer.
after that i spent a bit of time attempting to print and kept running into
problems, which i'll list.
it seems that some of the PLA we have that came from type A machines is
clearly labeled to be printed at 190-220 degrees! I have always used 185,
but i guess this is a new formula. When i set it to 205 it still seemed
too cold, so i ended up using 220.
You should set the temperature in the slic3r before you export your gcode.
There are other ways to do it, but if you know them you don't need me to
tell you.
the other issue is that our spools of filament are dusty! it's gross.
And all that dust goes into the extruder and jams it up. The nozzle is
only 0.35mm diameter! so clean the filament spool first (DO NOT GET PLA
WET) and keep a dust-catcher on the filament before it goes into the
machine. I put one on there last night.
something like this would be fine, if we had the right foam, but for now i
just cut some acrylic fabric and wrapped it around the filament with some
copper wire to hold it on there. It should work but check it once in a
while, or when changing spools.
someone had put tape over the old tape on the platform in a very chaotic
and haphazard way. Also there were a few melted spots on the platform
where a hot extruder had been rammed into the platform and created a
little vulcano.
I carved the raised spots off the platform with a flat-edged blade,
leveling them off, and then i re-arranged the tape properly so there is NO
OVERLAPPING OF TAPE and only one layer of tape. It is necessary to
maintain the platform any time you're trying to print if it is not already
good to go.
I didn't re-level the platform so if someone else wants to do that go
ahead. It seemed a bit higher on the left than on the right. I like to
get a perfectly cylindrical object and adjust the z-height so it just
barely rolls under the extruder tip, and then try in four corners of the
platform to compare the height.
now join the sudo-prints mailing list!
http://lists.sudoroom.org/listinfo/sudo-prints
-jake
Sudoroom has so many printers, it's hard to keep track!
2D printers, 3D printers, label printers, and even screenprinters!
there's some sort of weird flyer-duplicating machine that makes only green
ink but is really cheap to use, there's that new fancy COLOR laser
printer...
so here is a new list, sudo-prints(a)lists.sudoroom.org
if you know how to use one of the printers at sudoroom, including the CNC
machine (hey it can print in wood) please subscribe to this list!
then we can put labels on all the sudo printers that say "have questions
about using this machine? noticed something you think others should know?
do you know how to use it and want to help others? write to
sudo-prints(a)lists.sudoroom.org !!!"
your present for joining this list is that you get to hear about the
sudoroom 3d printer, latest news, a post that i will write right now.
-jake
Hi Hol,
I have lots of opinions and advice about this design, but i would like
more info about the state of the project first. For example i am curious
whether this thing will have a USB port or use the 6-pin serial header
like a Boarduino.
I have a bunch of Atmega32U4 chips that you can use for this project.
True that they are surfacemount but it's not harder to do than
through-hole, in fact it can be much easier even for newbies. I have
syringes of solder paste, although it can be done with regular solder
easily.
here's a video of someone doing it with hot air (note: they fool around
with the narrow stream of hot air, but you can just do it in a blast with
a regular hotair gun in much less time)
http://www.youtube.com/watch?feature=player_detailpage&v=2Z7nCAxS2Rg#t=548
the nice thing about the atmega32U4 chips (besides the fact that I will
donate them to the project for free) is that they have native USB, which
means your boards can plug straight into a computer like an arduino
leonardo. Also they will be able to pretend to be other devices, like a
keyboard, mouse, printer, disk, or whatever you want.
specifically about the SAE connectors, I am against them. I think the
board should just have 1/8" holes for wires to be soldered into.
-jake
Hol wrote:
Almost done w/ PCB design. That's an ATMega328p processor and a ULN2003
for power output up to 3.5 amps out of the box. Still need to add some
connectors for I2C and 12V, 5V. I usually use SAE connectors
http://www.vetco.net/catalog/images/G-QD-10-2.jpg for my 12V loads but we
could solder on a barrel jack, or just ship it with holes for DIY
soldering of connectors. Suggestions?
---------- Forwarded message ----------
From: Chris Bee <hotelcompany(a)gmail.com>
Date: Sun, Dec 22, 2013 at 12:03 AM
Subject: Re: [sudo-discuss] hackerspace burn-out
To: Romy Snowyla <romy(a)snowyla.com>
I agree with everything on that list, and speaking for myself I think I
deal with those issues well enough...I'm pretty good at
compartmentalization, and can recognize when the issue lies within me and
not assign blame or heat where it's neither needed nor warranted.
But...
I'd like to add "failure to grasp or acknowledge the DIY aspect of
hackerspaces." This is directed towards people (NOT sudoers) who seem to
regard sudo as a go-to for broken shit that they have no intention of
fixing themselves...I don't mind helping people as long as a) they want to
be involved with the process of getting their gear working again and b)
don't expect me to put whatever I'm doing at the moment on hold to give
them my undivided attention. This has probably happened to all of us at one
point or another...I'm getting better at setting boundaries but sometimes I
feel like I have to be short with people who I really don't want to
alienate but who simply aren't going to get the message any other way.
One thing I've started doing is wearing a large pair of headphones, which
is a cue I picked up from juul....if that doesn't send a clear signal that
"I'm here temporally but somewhere else psychically" then I figure it's
okay for me to let whoever is trying to drag me into their project what's
really going on.
-chrisbee
On Tue, Dec 17, 2013 at 5:30 PM, Romy Snowyla <romy(a)snowyla.com> wrote:
> Unrealistic expectations
> One bad evening improperly distorting perception of hackerspace as a whole
> Lack of sleep
> Unrealistic understanding of basic human social dynamics
> Personal conflicts
>
>
> Sent from my iPhone
>
> On Dec 17, 2013, at 2:23 PM, Craig Rouskey <craigrouskey(a)gmail.com> wrote:
>
> What are the causes of burnout?
>
>
> On Tue, Dec 17, 2013 at 2:08 PM, Romy Ilano <romy(a)snowyla.com> wrote:
>
>> we all go through cycles of hackerspace burn out.
>>
>> would it be nice to have a 2 minute therapy session on dealing with it?
>> my hackerspace burn out cycles follow my life. It's easy to be cynical and
>> burned out if you overdo things, or if you don't communicate - i think i'm
>> back on the up and up though!
>>
>>
>> =============================
>>
>> Romy Ilano
>> romy(a)snowyla.com
>>
>>
>>
>> _______________________________________________
>> sudo-discuss mailing list
>> sudo-discuss(a)lists.sudoroom.org
>> http://lists.sudoroom.org/listinfo/sudo-discuss
>>
>>
>
> _______________________________________________
> sudo-discuss mailing list
> sudo-discuss(a)lists.sudoroom.org
> http://lists.sudoroom.org/listinfo/sudo-discuss
>
>
Hi I got the new test sudoroom zazzle shirt. It was about $24
Advantages
Looks nice
People can choose the exact color fit and style - huge problem for small people like me since most shirts are too big
Fast! I got this up and printed in a week with minimal time and effort
I didn't have to put any up front costs and I'm broke so that's nice
We don't have to deal with shipping or inventory
Disadvantages
Very small profit for sudoroom : we'd make $2-3 a shirt
Tied to a commercial service
T shirts are all new and cost $20-30
So we can't use used clothes stencils or mass producs on cheap $2 a pop hanes shirts
It's not silkscreen
Sent from my iPhone
Hey sudologists-
It seems that we have become a locus of sorts for bikes in various states
of disrepair, and they're starting to pile up in sudo. Until we (or I) can
get on top of the situation, can we keep the bike population where it's at
by holding off on donations/projects for the time being? Or, can we come up
with a better storage solution for the less likely candidates for immediate
rehabilitation? We're currently at seven bikes in sudo proper, which is
awesome on one hand but slightly overwhelming on the other.
(side note to Jenny- this does not apply to you, I agreed to help you with
your fuzzy blue Grover bike and that's still on...I'm currently waiting on
the tools to get 'er done. Inshallah.)
-chrisbee
I plugged my laptop into this weird power strip thingy, a Datashield Model
85, that is from the Beige era of computing.
i noticed a while later that it was not powered - so i hit the reset
button on the power strip, and it clicked and came back on.
after the third time i figured it was no good, and needed to be repaired
and not used until then, so i was going to unplug it. But i saw something
else was plugged into it, from far away via an extension cord.
The new color laser printer! Oh Noes!! the poor printer was getting
turned on and off repeatedly due to this bullshit powerstrip thing.
So if the laser printer is upset now, it may be because of repeated on and
off, which they don't like. I recommend it be plugged into a reliable
power socket, so it can be on or off, and if left on it can go to sleep
without being suddenly off and on again all the time.
-jake
http://mashable.com/2013/12/20/deltaprintr-3d-printer/?utm_cid=mash-com-g+-…
A College Kid Couldn't Afford a 3D Printer, So He Built One Himself
Deltaprintr Makes 3D Printing Affordable
Show As List
By Samantha Murphy Kelly1 day ago
When college student Shai Schechter didn't have access to an affordable 3D printer on his SUNY Purchase campus in New York, he set out to build his own model — one that would still crank out 3D-printed objects, but at a much lower cost.
"We have a laser- and powder-based 3D printer at school, but it costs about $500 for a bucket of powder and that only lasts for about one or two prints," Schechter said. "It's never used because it is so expensive and classes weren’t offered that much in the curriculum."
He approached his sculpture professor about building a new 3D printer that uses plastic instead, and sought the help of three good friends.
Schecter and his business partners launched a Kickstarter campaign to bring their low-cost design to the masses; the project nearly sold out of preorders in the first week alone. While a new MakerBot 3D printer costs $2,000, the Deltraprintr is significantly less: $475 unassembled or $685 assembled. It's available in two sizes, either 2 feet high (large) or 2.5 feet (extra large).
"We are targeting educational institutions first, so people can learn how to assemble them," Schecter said. "When you buy a MakerBot, and you read a manual about how to use it, you don't learn a lot about how the printer and technology works. This is why we are offering the assembly manual on Kickstarter, too — we want people to really get their hands on it."
The Deltaprintr uses three stepper motors, located under the acrylic platform where the objects are printed. Motors control the carriages that move the hot end and ultimately create the 3D-printed objects. Since a Deltaprintr design doesn't rqeuire as many parts as other 3D printers, the savings are passed on to consumers.
"MakerBot uses belts to move the print head, but ours uses a fishing line," Schechter said. "With the fishing line, you can expand it to make it taller if you want by changing the aluminum rods.
It allows it to go faster than the MakerBot and is more accurate.
It allows it to go faster than the MakerBot and is more accurate."
Although the Deltaprintr team is focusing on getting the product off the ground as an educational tool, it's eying the mass market, too.
"We want it to have a place in education, but it's still for the everyday user," Schechter said. "We have a lot of ideas that we plan to execute in the next year to make the Deltaprintr even better and lower the cost even more."
Image: Mashable, Christina Ascani
Have something to add to this story? Share it in the comments.
BONUS: I 3D Printed a Gun
Topics: 3D, 3d printer, 3D printing, Apps and Software, Gadgets, kickstarter, Tech
http://mashable.com/2013/12/20/deltaprintr-3d-printer/?utm_cid=mash-com-g+-…
A College Kid Couldn't Afford a 3D Printer, So He Built One Himself
Deltaprintr Makes 3D Printing Affordable
Show As List
By Samantha Murphy Kelly1 day ago
When college student Shai Schechter didn't have access to an affordable 3D printer on his SUNY Purchase campus in New York, he set out to build his own model — one that would still crank out 3D-printed objects, but at a much lower cost.
"We have a laser- and powder-based 3D printer at school, but it costs about $500 for a bucket of powder and that only lasts for about one or two prints," Schechter said. "It's never used because it is so expensive and classes weren’t offered that much in the curriculum."
He approached his sculpture professor about building a new 3D printer that uses plastic instead, and sought the help of three good friends.
Schecter and his business partners launched a Kickstarter campaign to bring their low-cost design to the masses; the project nearly sold out of preorders in the first week alone. While a new MakerBot 3D printer costs $2,000, the Deltraprintr is significantly less: $475 unassembled or $685 assembled. It's available in two sizes, either 2 feet high (large) or 2.5 feet (extra large).
"We are targeting educational institutions first, so people can learn how to assemble them," Schecter said. "When you buy a MakerBot, and you read a manual about how to use it, you don't learn a lot about how the printer and technology works. This is why we are offering the assembly manual on Kickstarter, too — we want people to really get their hands on it."
The Deltaprintr uses three stepper motors, located under the acrylic platform where the objects are printed. Motors control the carriages that move the hot end and ultimately create the 3D-printed objects. Since a Deltaprintr design doesn't rqeuire as many parts as other 3D printers, the savings are passed on to consumers.
"MakerBot uses belts to move the print head, but ours uses a fishing line," Schechter said. "With the fishing line, you can expand it to make it taller if you want by changing the aluminum rods.
It allows it to go faster than the MakerBot and is more accurate.
It allows it to go faster than the MakerBot and is more accurate."
Although the Deltaprintr team is focusing on getting the product off the ground as an educational tool, it's eying the mass market, too.
"We want it to have a place in education, but it's still for the everyday user," Schechter said. "We have a lot of ideas that we plan to execute in the next year to make the Deltaprintr even better and lower the cost even more."
Image: Mashable, Christina Ascani
Have something to add to this story? Share it in the comments.
BONUS: I 3D Printed a Gun
Topics: 3D, 3d printer, 3D printing, Apps and Software, Gadgets, kickstarter, Tech
Hi Sudo folk.
Happy Holidays. Hope everyone's getting some quality time with friends and family. and Happy New Year to those of you already heading off somewhere for vacation.
2141 Broadway
Looking ahead to 2014, this email is about buying and rental possibilities for the current building 2135-2143 Broadway with actual numbers. If you'd like to get in touch with the landlords directly, you can email Laurie Cooperman Rosen at lscoop(a)comcast.net; or call George Rosen at 510-504-4259.
I wanted to update everyone on a meeting Matt & I had with the landlord earlier this month about the possibilities regarding renting/selling/co-op equity of the building where Sudo Room and the Bay Area Public School are currently located. Matt - please correct any of the information that I may have missed or gotten wrong in the inset text below.
Since the Bay Area Public School and Sudo Room may (or may not) imminently be moving to the Omni or other location, a new list has been created to further discussion and coalition-building that will continue to take place in the current space at http://lists.sudoroom.org/listinfo/hall. This proposal, to be very clear, does not and will not interfere with any of those plans to move nor with plans to stay at the current location decided by the collective of collectives.
Below are the notes regarding how much the southern section of the 2143-2145 Broadway have been rented for in the past, how much they're willing to rent each room individually, the whole floor as a whole, and a graduated occupancy/rate proposal that gives time to attract other potential collaborators visiting the space, and getting a reduced price for the rental of that whole section of $6,500/month for 3 months. Otherwise, according to the proposal discussed, rental of the floor will go up to the market rental price of $8,500 at the end of that 3 months. The other option that has been discussed is putting together a co-op sale where groups and individuals can buy equity in that section of the building, either as a real estate transaction, or as crowd-funding equity shares. Group and individual ownership will participate in any profits and in the governance of the building.
Peer Production / Sudo Hall
The resulting community will be provisionally called Peer Production. In order to honor the pivotal role that Sudo Room and the other people that first moved into this building have accomplished for the community, the proposed discussion list will be called Sudo Hall. It will also be a priority of the Peer Production project to reach out to the innovative and inspiring stories of the other tenants that are already in the building - including Sound Room, Uptown Kitchen, Yummmeee, and the Pan Theater, among others.
In terms of values, integrating with the community we're in and remaining inclusive to attract a broad spectrum of types of people will take priority over political posturing and ideological orthodoxy. The community invitation to join is intended to be welcoming to for-profit, non-profit, small partnership, crowd-fund equity start-up, cooperative corporation, and any other structure under which people best think they can get done what they want to achieve.
The objective of Peer Production {Sudo Hall} still aspires to the core of Sudo Room's early description:
Doing stuff together to make our community more openly accessible.
Peer Production, I believe, is the common thread of the innovative and socially conscious projects that have emerged.
If you'd like to talk about this further or just find out what's going on - you can join the Sudo Hall mailing list at http://lists.sudoroom.org/listinfo/hall. We'll take it offline from the sudo-discuss list, but I just wanted to let folks know that this discussion just got started. First order of business is getting more photos and more data about the place. Sudo Room has started a good page at https://sudoroom.org/wiki/2141_Broadway and hopefully there can be more valuable and useful information that will be available through Peer Production and Sudo Hall.
> 2135-2143 Broadway
> Dec. 6, 2013. 5pm.
>
> George Rosen.
> Matt Senate.
> Eddan Katz.
>
> ----
> Sudo-Hall
>
> University used to pay $14,000 for the whole floor.
> EBMC paid $6,500. 8% annual increase.
>
> Sudo Room. $1500
> Robert. $1,000
> Dance Studio. $1,100
> Public School. $950.
> Room next to it. $950.
> Yellow Room $2,500.
> Corner Room. $2,200. (access to roof).
>
> total now at $8,500.
> willing to do $6,500.
>
>
> ----
> extra notes
> building $5.3 million.
> 1.2 million fees.
>
> Buy - income stream. $4 million for whole building.
>
> losing $65,000 per year by them being empty.
>
> $1 million selling price for Sudo Hall wing.
>
>
> Need to do pictures of rooms. & sq. ft.
> send photos.
> Non-profit rental.
>
> $6,500 x 3 mos.
> whole floor - to start with - $13,000.
>
I'm happy that the t shirt idea is spawning all sorts of creative designs! It's like a github source code. Everyone is tweaking the idea
I'm excited to see what weird creative things happen next
Thanks sudoroom. !
Sent from my iPhone
Hi everyone,
Tomorrow (and every Sat.) from 2-5PM at Sudo Room
<http://sudoroom.org>we'll be doing "Today
We Learned <https://sudoroom.org/wiki/Today_We_Learned>," weekly, open,
super chill co-learning. What is co-learning? It means that you bring
something you're working on or something you want to learn more about,
maybe some other folks are interested in it as well and want to
collaborate, or maybe you see what someone else is working on and want to
help with that.
Well what can you bring to learn about? Anything! One time when we were
doing a similar event at LOL space <http://oaklandmakerspace.wordpress.com>,
someone brought a broken clock and we tried to figure out how to fix it.
Many times folks work on programming stuff. Sometimes we follow rabbit
trails and try to explain and understand things like "well how do computers
really work."
If it's a thing to learn, we can learn it. We also have a projector set up
if anyone wants to demo anything - anything - so you should feel free to
bring something that you'd like to share.
See you tomorrow!
Marina
Newly-updated list of attendees tomorrow:
*Sudo Room*: Max Klein, Matt Senate, Jordan Cohen
*SALTA*: Sarah Pritchard
*Bay Area Public School*: Alana Siegel, Lara Durback, and I
Margit Galanter (dancer)
Liz Leger (visual artist)
Ali Tonak (activist)
Katherine Harr (tenants' rights activist)
Best, David
---------- Forwarded message ----------
From: Lillie Chilen <lillie.chilen(a)gmail.com>
Date: Wed, Dec 18, 2013 at 9:07 PM
Subject: [Double-Union] DU partnership with Lesbians Who Tech (and the
people who love them)
To: doubleunion(a)lists.doubleunion.org
Double Union is partnering with an awesome organization, Lesbians Who Tech,
to get the word out for their first summit<http://lesbianswhotech.org/summit/>,
this February 28th in San Francisco. They're offering Double Union members
and friends a 25% discount for tickets with the code LWTDU.
The event is open to queer women and the people who love them, so feel free
to share the discount code with other technically-inclined people who you
think could benefit!
More details + registration: http://lesbianswhotech.org/summit/
All the best,
Lillie
--
Lillie Chilen
@lilliealbert
('li-lee shuh-'leen)
_______________________________________________
Doubleunion mailing list
Doubleunion(a)lists.doubleunion.org
http://lists.doubleunion.org/listinfo.cgi/doubleunion-doubleunion.org
https://joindiaspora.com/u/romyilano
Is anyone else on the social network Diaspora?
As we recall, this was developed at Noisebridge and was indirectly involved
in another unfortunate suicide =(
I'd like to get going on this social network again. If you are interested
in connection, please get in touch.
hi, i actually enjoyed the meeting last night that was inside the physical
SudoRoom.
It was nice! it was a lot warmer, more intimate, and it was cool to just be
around SudoRoom "stuff".
I think the new guy, he was in the neighborhood, and he made some good
points about trying to show people the value of actually going to SudoRoom.
I think we have to somehow redo some of the page, make the benefits more
graphical and tangible.
Instead of mentioning an RFID key in dense wiki text, we need to show
someone using it and then entering the building, someone in a situation
where they are bored on a Sunday morning and "just happen to be in the
neighborhood" with tons of plywood! =D
I'll get to work on it later this week.
=============================
Romy Ilano
romy(a)snowyla.com
http://m.huffpost.com/us/entry/3747105/
Why Is Processed Food So Bad for You?
The Blog
Michael HobbesAug 13, 2013
I make a mean marinara sauce. I sauté onions, garlic and bacon (yes, bacon) for 10 minutes until they sweeten and become crisp, then add a big glass of red wine, a can of chopped tomatoes and generous pinches of salt, basil, oregano and rosemary. Then I leave the room. When I come back two hours later, the sauce is thick, sweet and almost purple. I throw in a handful of fresh basil leaves -- done.
I've been thinking a lot about my marinara this week because I've been reading Michael Moss's Salt, Sugar, Fat: How the Food Giants Tricked Us. Company after company, product after product, Moss shows how Big Food formulates products for maximum addictiveness and overeatability. Oreos, Cheetos, Lunchables, Wonder Bread, they're all the same Iowa corn and Brazilian sugarcane, just liquefied, dyed and processed into different shapes and colors.
The same week I read Moss's book cataloguing how Big Food is trying to kill us, I read David H. Freedman's Atlantic cover story about how it's also going to save us all. According to Freedman, big food companies -- the same ones Moss accuses of nutritional euthanasia -- are actually de-fatting, de-sugaring and de-salting their products one by one. McDonald's is using whole-wheat buns, Cargill is selling a fullness-inducing tapioca starch, Stevia is everywhere.
It's a great article, and Freedman's butchering of sacred foodie cows (Michael Pollan! Farmer's markets! Granola!) is both essential and effective. But when it comes to his core argument, that America's obesity problem is going to be solved by better processed food and bigger corporations, I'm not convinced. That's not because I think it's impossible to make a healthier Oreo or Pepsi or Lunchable -- it wouldn't actually be all that hard. Nope, corporations won't make us healthier because capitalism makes it impossible for them to do so. Bear with me, I'll explain.
1. Scale, Speed And Shelf Life Let's say I want to start selling my marinara, and I want to turn it into an industrial food megabrand -- another Ragu, Hot Pockets, Lean Cuisine. The first thing I have to do is make it in huge batches and make each of those batches taste the same. No more willy-nilly tossing of spices, no more adding whatever veggies are in the fridge. I need to standardize every single element, from the weight of the onions to the heat under the pot.
To keep costs down, maybe I cut the simmering time in half, use salt instead of hours to make the flavors come out. Moss notes that herbs are up to 10 times more expensive than salt in industrial cooking, so that's the first no-brainer modification.
The next problem is shelf life. Those Lunchables might look all crisp and fresh when you grab them out of the refrigerated aisle, but they sat around at room temperature for at least two months before they got there. Warehouses, wholesalers, truck beds, stockrooms, my marinara is going to need a lot of help not to go bad in all that time. That means preservatives (most of which, according to Moss, are derivatives and modifications of salt), chemicals, coloring agents to save my marinara's magenta as it trundles across the country.
So now my sauce has been made in huge batches, jarred, shipped and shelved. It's in the supermarket aisle. I win!
But wait. Thanks to all the preservatives and additives, my marinara tastes like an old sock. I go back to my simmering pot, add a glob of vegetable oil, a dash -- OK, a deluge -- of high fructose corn syrup, some thickeners and emulsifiers so it has that pasta sauce-y texture, and it's ready for the store again.
Before I grew up and started cooking, I thought the pasta sauce I bought at the store was the same as the one I could make on the stove. I was just paying a bit extra so a factory worker somewhere did the chopping, seasoning and simmering for me. This is how our economy is supposed to work, right? I don't knit my own clothes, I don't build my own house, I don't weld my bike together from parts. Why should food be any different?
There's a scene in Moss's book where he goes to a Cargill facility and they make him a slice of industrial-scale bread without any salt. The texture, the taste, the color, everything is wrong, Moss says. It tastes like a piece of tin foil.
This scene confused me. When I make bread at home, I use about half a teaspoon of salt for an entire loaf. If you cut the salt out of my homemade bread, yeah, it's bland and a bit puffier (Alton Brown teaches us that salt counteracts the effectiveness of yeast), but it's still bread, not some horrifying replicant.
But my bread, the one I spend the better part of a day kneading and proofing, is stale before I can eat about half of it. Wonder Bread, with 27 ingredients, half a teaspoon of sugar and 7 percent of your daily allowance of salt in every slice, lasts on the shelf for two weeks.
Processed food isn't bad for you because the products -- pasta sauce, macaroni and cheese, white bread -- are inherently sweet and salty. It is bad for you because it is inherently industrial. Supermarket supply chains are long, slow and and unforgiving, which means everything you buy at one has to be made in massive batches, perfectly standardized, capable of sitting at room temperature in a glass jar or plastic bag for months on end. If you took that kind of abuse, you'd need chemical assistance too.
2. It's the Capitalism, Stupid My marinara sauce is now mass-produced, shelf-stable and OK-tasting. Sure, it's got some extra salt and sugar, but it's still one of the healthier brands on the shelves.
The only problem is, no one is buying it. Every other brand of pasta sauce at the supermarket has way more sugar and fat than my sauce, and they taste way better. To get people to switch to my sauce, I'm going to have to add even more sweeteners (sugar) and flavor enhancers (salt).
One of the most tragic sequences in Moss's book is the story of Kraft in the early 2000s. The company, reeling with power from its huge market share in cereal (Raisin Bran), cookies (Oreos) and packaged pastas (the eponymous mac and cheese), started taking health and nutrition much more seriously. It added extra labels (alongside the minuscule USDA-mandated serving sizes, it listed nutrition facts for the whole package) and stealthily reduced the salt, sugar and fat in its most popular products. It even cut the calories in Oreos and started selling them in 100-calorie packs.
And then Hershey's invaded. Starting in 2003, the chocolate company launched a line of S'mores cookies that were fatter and sweeter than Kraft's newly trimmed-down Oreos. Kraft started to lose market share. It had no choice but to retaliate. And that's how we got Banana Split Cream Oreos, Dairy Queen Blizzard Creme Oreos and Triple Double Oreos. They tasted better than normal Oreos, they had more sugar and fat and, not coincidentally, they sold better. Does Hershey's even make cookies anymore?
The story of Kraft is one of the reasons I find Freedman's "How Junk Food Can End Obesity" article so unconvincing. All of the major food companies -- from Pepsi and General Mills right down the line to Monsanto -- are publicly traded. They're big, they're multinational, they're corporations. This means the only thing that matters to them is profits.
This isn't a normative description or a moral judgment, it's just a factual description of their corporate form. In a dilemma between earning more profit and protecting public health, profit will win. In a dilemma between earning more profit and anything, profit will win. Again, not a judgment, just a description.
Freedman profiles the Carl's Jr. Charbroiled Atlantic Cod Fish Sandwich, a not-fried, not-sugared, not-terrible-for-you sandwich sharing menu space with fries and sodas. With the right marketing, the right "Would you like to try" push from employees, America might just start eating it. And, Freedman argues, just might get a little slimmer, a little healthier.
That's a nice scenario, and it might even happen, and yay if it does. But Freedman doesn't walk us through the scenario where Wendy's or Burger King launches a similar fish burger, one that's fried, salted and sugared, that has triple the tartar sauce, that because of these modifications tastes better. What can Carl's Jr. do except retaliate in kind?
Two years ago, the New Yorker ran a feature detailing how Pepsi (and its subsidiary, Frito-Lay) were launching a "we're healthy now" makeover. Less sugar and salt, more vitamins and whole grains. They even hired a guy from the World Health Organization to implement his own science-backed health standards right through the soda-and-potato-chips family.
And then, like Kraft before it, Pepsi buckled. The minute U.S. sales fell to third place (after Coke and -- the horror -- Diet Coke), Pepsi launched an all-hands-on-deck marketing campaign to go back to selling its old sugar water staple.
Two years after the healthy makeover, Pepsi's CEO told shareholders, "We refocused our efforts on our key global brands and categories in our most important developed markets to drive profitable growth." This is annual report-ese for, "we marketed the hell out of our unhealthiest products." Pepsi traded the guy from the WHO for Beyoncé. The stock soared.
And that's how it goes. Processed food companies are like drug addicts, promising "next time it'll be different, watch!" when they're euphoric on market share and rising stock prices. As soon as they crash back down, they're right back to their old habits: cheap sugar, loud marketing, bogus health claims.
This is why Moss's book and, in a different way, Freedman's article are so depressing. Companies aren't evil, they're not greedy, they're not pernicious. They're just companies. As Moss points out, they're as addicted to crappy food as we are.
Freedman's right that just because a food is "processed" doesn't necessarily mean its bad for you. And just because something is organic or local or homemade or "natural" doesn't mean its good for you. But I can't help but notice that a Starbucks muffin has 500 calories and that the one I make at home has 140. Ragu, the No. 1 pasta sauce in America, has almost nine teaspoons of sugar, more than a day's recommended amount of salt and as much fat as a milkshake in each jar.
Freedman would probably point out that my marinara sauce is not particularly healthy (wine and bacon, after all, are just foodie forms of salt, sugar and fat) and, serving for serving, must be more expensive than $2-per-jar Ragu. He might argue that in a few years, Ragu or General Foods or Kraft will offer a pasta sauce that's nutritionally identical to mine, and that I'd be a snob not to buy it. And he might be right.
But for now, neither of us can escape the reality that food, like everything else we buy, is designed to be cheap to make, to last forever and to taste better than the next product down the shelf. And also like everything else, after you buy it, you're on your own.
For more by Michael Hobbes, click here.
For more on diet and nutrition, click here.
Sent from my iPhone
Hey all,
Created a Flyers page on the wiki, let me know if there is already a page
of similar content that you know of! https://sudoroom.org/wiki/Flyers
I listed a flyer I made that I've printed and taped up around sudo room to
remind folks of the room's purpose and values.
// Matt
Hey Sudoers,
I wrote a short blog post about that talks about my thoughts on liberating
space and why places like Sudo Room are so important..
http://hackerspa.com/where-are-the-commons/
Full text:
I recently came across this
article<http://www.nytimes.com/2013/12/14/opinion/what-tech-hasnt-learned-from-urba…>.
The basic argument is that the tech industry, while increasingly using the
terms like “commons” “town hall” and “community center”, is in practice
creating more spaces cut off from the public for employee use only.
The disappearing commons is not a problem caused by the tech industry. The
tech industry is just following along with the city’s already poor urban
planing. There are very few places that are even available at all for
public use in the Bay Area. In Oakland, you’ve got the library (where
funding is being cut left and right). You’ve got “public parks”, but we all
know what happens <http://www.youtube.com/watch?v=5CcJeDBIixA> if you try
to stay past curfew in a public park. There are some Recreation
Centers<http://www2.oaklandnet.com/Government/o/opr/s/facility/>but
these are mostly for sports and rentals.
Where are the commons? Where are the places I can go to have a meeting with
friends and collaborators without having to pay $3 for a cup of coffee? Or
places where I can go to stay warm and chat with neighbors when the house
is cold and lonely. It is not just the tech industry that thinks in terms
of acquiring space instead of liberating it. Even in Berkeley, where there
are loud echos of the cultural revolutions of 60′s and 70′s, people have
large homes and small or non existent commons.
We need to liberate more space. In Oakland, as the steel industry left,
spaces that were once industrial centers became repurposed. In the past
decade there has been a migration of artists coming to Oakland specifically
because of the variety of space that’s available. What is also happening
(mainly through the work of post-occupy activists) is that space is being
repurposed for the commons. Organizations such as Sudo
Room<https://sudoroom.org/>and The
Bay Area Public School <http://bayareapublicschool.tumblr.com/> are leading
the way in this movement. But things are just getting started.
One day I would love to see a true community center in every neighborhood.
Where people can go to talk, create, plan, and most importantly share
resources. Sure the tech industry has created walled off cities for
Goolers, Mozillians, and Twits (?), but what’s the alternative for them?
Large fancy strip malls with $15 burritos? Just as they have used the
collective wealth off their companies to provide for the needs of their
employees, we must use the collective wealth of our communities to provide
for the needs of our friends, neighbors, and comrades.
--
-------
Andrew Lowe
(original message to sudo-discuss bounced due to too many recipients)
I arranged with John Givens a second trip to the Omni tomorrow, Thursday
12/19, at *3:30pm*. If folks need rides and things let me know I might very
well be able to pick you up or drop you off somewhere -
Newly-updated list of attendees tomorrow:
*Sudo Room*: Max Klein, Matt Senate, Jordan Cohen
*SALTA*: Sarah Pritchard
*Bay Area Public School*: Alana Siegel, Lara Durback, and I
Margit Galanter (dancer)
Liz Leger (visual artist)
Ali Tonak (activist)
Katherine Harr (tenants' rights activist)
Again, the address:
4799 Shattuck @ 48th in the Temescal neighborhood of Oakland, about 9
blocks north of MacArthur bart. Meet in front of the door right at the
corner.
As before, if you're planning on coming, please do RSVP with me first - as
this is not an open house, but a relatively small group - and, please don't
publish online any photos or video you take, but only share them privately.
Best,
David / 415-430-8362
I can come tomorrow too.
On Wed, Dec 18, 2013 at 2:39 PM, David Keenan <dkeenan44(a)gmail.com> wrote:
> Updated list of attendees tomorrow:
> Sudo Room: Max Klein, Matt Senate, Jordan Cohen
> SALTA: Sarah Pritchard
> Margit Galanter (dancer)
> Liz Leger (visual artist)
> Bay Area Public School: Alana Siegel, Lara Durback, and me.
>
>