17 Apr
2013
17 Apr
'13
3:34 p.m.
Hey everyone--have any of you heard of the San Jose SubZero festival?
It's Friday, June 7th and celebrates the underground. think mexigoths, fire
sculptures, rockabilly bands and skaters and street art!
Yes--I know it's weird.. it's San Jose! we all have a lot of ideas about
San Jose. I was there for about two years and the people running the
subzero are very legit. Despite the high rents, fairly cookie cutter
atmosphere cherri + brian from anno domini have been keeping the
underground alive... they also run the $5 for art tuesdays and support low
cost local events by local artists down there.
*cherri isn't making money off this--none of her crew is. they break even
every year... *
*
*
*if anyone is interested in carpoling with me down to san jose to have a
table or do some crazy art projection experiment, let me know. I'll be
chatting with people about this.*
*san jose is highly suburban and has especially high rent prices,some parts
worse than san francisco. the arts have a tough ttime down there, despite a
nice downtown layout and a university.*
*
*
*subzero festival makes things easier... they were asking if we wanted to
do a game/play/experiemnt.*
*
*
*it's in june... so would love to get in conversation with folks about this
now!*
*SubZERO Festival: *First Friday June 7th., 6pm-midnight
---------- Forwarded message ----------
From: Romy Mimi Ilano <romy.ilano(a)gmail.com>
Date: Wed, Apr 17, 2013 at 2:34 PM
Subject: Fwd: Your Invitation to SubZERO Festival 2013
To: Romy Ilano <romy(a)snowyla.com>
---------- Forwarded message ----------
From: Cherri Lakey <cherri(a)galleryad.com>
Date: Tue, Apr 16, 2013 at 5:21 PM
Subject: Your Invitation to SubZERO Festival 2013
To: Cherri Lakey <cherri(a)galleryad.com>
photo: Ramberto Cumagun
Hi! It's time for our annual convergence of all you *Progenitors of Culture*
!
It's been a very tough year for everyone, and yet, here we all still
are....we have not wavered in our determination to be who we are, to live
the life we dream of and build the city we want to live in.
The 6th Annual SubZERO Festival is one of the most amazing celebrations of
the indie, DIY, subculture and counter culture experiences and it's
because of YOU and we want you back this year! Your participation shows you
don't just "do" art, but you ARE an artist and you're in it for a long
term
life and career. We have had many success stories result from the festival
- we've had participants use the momentum of the fan base they've
cultivated from SubZERO to launch their own brick & mortar store fronts of
their own, works of art are in homes of collectors and artists have been
invited into other active collectives, indie entrepreneurs have had their
product picked up by big retail brands and the festival has served as a
catalyst for artists to receive national/international inquiries to show
and perform.
And don't underestimate that the crowd will be "the same" - San Jose is
notorious for new surges of residents from all over the world to work in
the tech industry we're known for (and seems to be flourishing once again)
and these new comers experience the perception that we're a cultural
wasteland....NOT TRUE and this festival changes those perceptions
immediately but we can only change those perceptions if you're out there to
show them!
That's what we do....we create and inspire and thrive. And we do it *
TOGETHER.*
----------------------------------------- 2013 SubZERO Festival
Information
------------------------------------------------------------------------------------
It's our annual gathering of the Progenitors of Culture otherwise known as
the Sixth Annual *SubZERO Festival*!
Focused on emerging and present subcultures thriving in our region, SubZERO
is a DIY, artistically bent, hi/lo-techno mashup where street meets geek.
You're receiving this first round of invitations because we are grateful to
you for your past participation. You've helped build the festival into a
highly anticipated celebration of subculture artists, performers & creative
indie businesses. You've been here all day, every day, all year long doing
what you know to be the most challenging thing in your life but you do it
with determination and uncompromising values. This is the night we get to
share that work and know that there are others that appreciate it, get
inspired by it and want to connect with it. You push the arts, culture and
humanity forward, and so "thank you!" in advance for not just this one
event, but for all that you do always.
Like last year, this festival is DIY....We all bring it to make it happen.
Vendor spaces will be the standard 10' x 10'. You'll need to bring
everything you'll need to exhibit, display, perform and/or sell your work.
We highly encourage live painting, demos and /or participatory activities
with your audience. (please let us know what you have in mind if it
involves sound or roving performances, etc.)
-Ellectricity (via generators) will be provided.
- One artist / entity per booth
-Additional space discounts available.
Last year our attendance was about 14,000 people. We expect at least the
same, if not more, again this year. Although city fees and festival costs
have risen, we are offering you the same rates as last year if you *SIGN UP
BY APRIL 30th.*
DATES:
*SubZERO Festival: *First Friday June 7th., 6pm-midnight
*STREET MRKTs:* First Friday Aug. 2nd, 7pm-11pm
First Friday Sept. 6th, 7pm-11pm
*2013 Vendor fees for returning artists /vendors from last year*
(please note that this is rate is just for past participants and only good
thru April 30th, so please let us know as soon as possible)
*
*
*SubZERO Only* (June 7th)- $165.
*Street Mrkts *(Aug 3, Sept 7)- $65. / each Mrkt
(this is a smaller, more intimate urban faire held outside of Anno Domini
Gallery in conjunction with the Aug & Sept art walk so artists have direct
access to the art walk audience.) Street Mrkt space is limited so if you're
interested in these, we encourage you to sign up for the 3 Pkg Deal below.
*3 Pkg Deal* - $245. for all 3 events (SubZERO June + Street Mrkts in Aug &
Sept)
*Art / Performance / Demo only space at SubZERO* (NO selling) - $75.
Food trucks / booths- please inquire about food vendor rates & eligibility.
Corporate Info / advert booth inquiries, please contact us with a proposal.
No commissions imposed on sales of the above events.
Please let me know if you have any questions. We're reaching out to you
first and then will open it up to newcomers so please reserve your spot if
you'd like to be part of the festival, we'd love to have you!
*RISE UP!*
peace,
Cherri & Brian
*Anno Domini* // the second coming of Art & Design
366 South First Street, San Jose, CA 95113
www.galleryAD.com <http://www.galleryad.com/> 408.271.5155
gallery hours:
Tuesday thru Friday, Noon - 7pm
Saturday, Noon - 5pm
First Fridays 7–11pm
*art • music • performance • life*
"All Hail the Progenitors of Culture!"
Tweet us: @AnnoDomini or @Astrogirl (Cherri's)
